Innovation
We think in possibilities, not patterns.
We continuously look for new ways to make UX research more effective and accessible — with AI where it adds real value, and hands-on craft where empathy is needed.
A.01About uxspire
Data with heart.
Technology × Empathy.
uxspire is an analytics & Voice-of-Customer platform built in Europe. We help teams truly understand their users — with heatmaps, session recordings, surveys and UX metrics. No tracking sprawl, no selling their privacy.
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A.02Why we exist
We believe great products aren't born from dashboards — but from an honest attempt to understand people.
Over the past 20 years, analytics has drifted far from its roots. What was meant to bring teams closer to their users turned into a layer of tracking pixels, third-party cookies and vanity metrics — often questionable under GDPR, almost always devoid of empathy.
uxspire is our attempt to turn that around. We build tools that are as curious about your users as you are. Heatmaps that show rather than guess. Surveys that don't annoy. Studies where every voice gets to keep a name. Metrics that reveal trends without forging profiles.
We're a small, focused team. We talk with our customers, not at them. And we don't promise anything we can't also show.
A.03Mission & Vision
What we do — and where we're headed.
Mission — what we do today
We give product teams a respectful way to understand their users — with tools as human as the answers they gather.
- Heatmaps & session recordings that show behavior in context.
- Voice-of-Customer metrics (NPS · CSAT · UEQ) without vanity theatre.
- First-party events, EU hosting, no third parties.
Vision — where we're going
A world where every digital product is shaped with the people who use it — not over their heads.
- UX intelligence that scales research — without losing empathy.
- An open platform where teams share their insights instead of hoarding them.
- Privacy as the standard, not a premium feature.
A.04Technology × Empathy
Three actors, one conversation — customer, user and uxspire.
Our platform is the bridge between two worlds that often misunderstand each other: teams that have to deliver, and people who want to be served. We translate in both directions.
01 — Empathy
People who listen.
Research, qualitative depth and an open ear for context. Empathy doesn't scale on its own — but it can be supported.
02 — Technology
Machines that compute.
Clean data, fast pipelines, honest models. Technology can amplify research — it should never replace it.
A.05Our values
Six principles that guide us.
These values shape how we build products, work with customers and make decisions — every day, not just on the website.
Privacy
Data is a privilege, not a raw material.
Privacy-by-design at every level: first-party, EU-hosted, no third-party tracking. Your users decide what they share — and we make exactly that transparent.
Customer focus
Your reality beats our plan.
We work as partners, not transactionally. Roadmap, onboarding, support — every touchpoint is measured by whether it brings you closer to your goal.
Simplicity
Complexity is effort. Simplicity is work.
Every feature, every UI decision, every contract clause. If something needs explaining, we haven't done it well enough. We cut until only the essential remains.
Quality
Care before speed — because it's faster.
Clean engineering, fair pricing, clear documentation. We'd rather ship a little less, but do it right — and stand behind our decisions for the long run.
Transparency
We show what we build — and what we don't.
Public roadmap, open changelogs, honest limits. Even when something isn't working, you hear it from us first. Trust isn't built through marketing, but through proof.
A.06Company history
From idea to first release — and beyond.
01/05
A.07Founding team
Two Dominiks, one platform.
We've known each other for years — and share the frustration with tools that promise more than they deliver. uxspire is our attempt to do it better.
Dominik Homberger
CEO & Co-Founder
More than 20 years of experience in UX, usability and digital product development. Brings deep user understanding and strategic product vision.
Dominik Schmidt
CTO & Co-Founder
Specialist in scalable cloud systems and AI. Responsible for the platform's technological excellence and security.